Today I’ll talk about a few of my observations as well as experiences in buying for makeup in Japan. ideally this will assist somebody available who may be taking a trip to Japan.
Primul lucru. There are SO. MULȚI. BRANDS.
It’s overwhelming! In an typical Canadian drugstore, there may be about 8 essential brands. In Japan, there’s at least double that amount. as well as a few of them look so similar, it’s difficult to differentiate between them (cue joke about exactly how all Asians look alike ) I spent some gos to in the beginning just surveying my choices as well as noting down prospective purchases without purchasing anything – I didn’t want to purchase things I’d regret. As far as I know, there are no returns on makeup in Japan.
Don Quijote is the self proclaimed “Palace of extreme Cheapness”.
Generally, costs are standardized since they’re frequently printed best on the packaging. I seldom saw variations in prices. For instance, the ¥300 for a bundle of 7 sheet masks was the exact same cost at both Don Quijote (discount store) as well as Ainz&Tulpe (aka Sephora). If you see something you want, just pick it up, there’s no requirement to “shop around” to get the very best deal.
Visee eye shadow quads variety between ¥1200-1400 ($14.85-$17.30 CAD)
Japanese makeup is not cheap. drugstore costs are not like western drugstore prices. even for “cheap” brands like Canmake or Cezanne, the costs are still much more costly than similar Western brands. For example, a Canmake eye shadow trio costs ¥650 which converts to $8 CAD. The closest Western brand counterpart I would compare it to, would be difficult candy or wet n Wild. Eye shadow trios from those brands are generally around $3 to $5. However, I would state that in general, I feel Japanese drugstore cosmetics are exceptional to what we get at our drugstores. So it evens out, somewhat.
Here are a few products I chosen up that had the @cosme stickers on them.
I discussed in my haul post, there is a kind of “makeup Bible” in Japan which is @cosme as well as they provide out awards on a seasonal basis. These awards are taken seriously as well as when a product is awarded a @cosme top pick, they put these bit sticker / flags on them to differentiate the products.
In my opinion, Japanese charm focuses on 4 essential things: brows, lashes, cheeks as well as many importantly: complexion. Lip colour is extremely minimal. Here’s what I’d phone call the common Japanese makeup look:
It’s an innocent look with directly / down-turned brows, teasing lashes (more focus on length than volume), peachy blush put high on the apple of the cheeks (I saw numerous women with exaggerated apparent blush placement like this) and matte porcelain skin. Sursă.
Why I mention the “typical Japanese look” is that the charm product choice caters to this look: great deals of products offered to accomplish the matte smooth skin, blushes, eyeliners, brows as well as mascaras / false lashes galore. Lip products have restricted shade range – mainly nudes as well as light pink / peach shades.
The natural charm section at Tokyu Hands.
Organic and natural skincare, as well as mineral makeup is on the rise in Japan. Cosme Kitchen and even Tokyu Hands offer a broad choice of natural skincare / makeup.
BB creams as well as liquid foundations aren’t as well prominent – they seem to choose compact foundations.
Nail patterns seem to go from one end of the extreme to the other – I mainly saw women with nude or bare nails, however every so frequently I saw nail art that was like 3D sculptures on 1″ long talons.
I purchased the majority of my loot from Matsumoto KiYoshi (drugstore), @cosme (like Ulta) as well as Ainz&Tulpe (like Sephora). I likewise shopped at Seibu, Isetan as well as Takashimaya department stores. My preferred location to browse was at Matsumoto KiYoshi.
Customer service at department stores are excellent! extremely attentive as well as not pushy. At drugstores you’re left alone as well as if you requirement help, it’s simple to discover somebody to assist you.
Nearly every makeup display at both drugstores as well as department stores offer testers of all their products in every shade, which made buying very easy. as well as the testers were all kept clean as well as not caked over with people’s oily fingers!
See those bit white tabs under the makeup testers? Those are like tickets.
Some stores keep specific brands under lock as well as essential so you have to get an assistant to open up the cupboard to gain access to the products. other stores utilize a classier technique – they offer bit plastic tabs (about the size of t-shirt collar stays) printed with the product name. You take one of the tabs as much as the counter if you want that product as well as they fetch it from the stockroom for you. It likewise serves one more function, the number of tabs left in the slot shows exactly how numerous products they have left – no tabs, no stock.
“Nu. 1 selling!”
Japanese brands like to phone call out their top sellers, ranking their top 3 to 5 products in the displays. This makes life simple for a foreigner like me who wishes to try out their finest products.
Drugstores are generally rather crammed as well as cluttered with products (this likewise made it a difficulty to take pictures – in some cases there actually was no area to take photos!). It looks untidy however whatever is clean as well as in its location – at very first it was somewhat off-putting however I got utilized to navigating with the clutter.
Maybelline display. The Nudes combination is ¥2200 ($27 CAD)
Western makeup brands are offered however at high markups. At the drugstore I found Maybelline, L’Oreal, Revlon, Rimmel, as well as even Physicians Formula! At department stores, there was Estee Lauder, Clarins, Bobbi Brown, YSL, Chanel, Dior etc. Some brands offer some Oriental special items, however overall, 99% of the choice is consistent with what is offered worldwide.
Counters do not provide out tons of samples or gwp like with Korean cosmetics. I got a few samples at three as well as Shiseido, however nothing from addiction or Lunasol.
Tax-free is the only “discount” for foreigners. numerous stores promote the tax-free offer, which implies 8% off (that’s the tax rate in Japan). On the surface it’s great, but with caveats:
1) minimum spend per deal is ¥5400 (approx $65 CAD) so you requirement to plan your purchases. I didn’t qualify for tax-free on numerous of my transactions
2) stores will essential the receipt as well as stamp your passport with every tax-free transaction. I discovered this method truly strange as well as I was keenly conscious that I was going to be exceeding my tax exemption allowance of $800 CAD as well as I didn’t want a record of it!. So at a specific point, I just stopped asking for the tax-free discount. (and frustratingly, the customs people didn’t even inspect the receipts stapled to my passport, making the whole exercise additional silly)
I’m still not sure if I ought to detach these receipts from my passport!
3) Tax-free purchases are in some cases sealed in special bags so you can’t utilize the products up until you leave the country. This method wasn’t consistent in all stores – what was irritating was that they’d just toss all my makeup products in a big plastic bag as well as I wasn’t able to re-pack or wrap a few of my powder products to guarantee they don’t crumble during travel.
4) Some stores only offer the tax-free discount rate during specific hours. I might not believe of any type of reason for this except that they needed a manager’s signature so they restricted it to before 8pm.
Stores aren’t open very late like I was expecting. My expectation came from the late buying hours in Hong Kong – it was not unusual for stores to be open up until midnight or 1am. In Tokyo, many stores opened up until at least 9 or 10pm. however in smaller cities like Kyoto, they generally closed between 7 to 8pm. This truly put pressure on me to hit up stores rapidly after my day of sightseeing!
The Narita flight terminal was rather disappointing in terms of makeup offering. They requirement to open a larger drugstore that provides appropriate screens of essential brands like Visee, Kate, Integrate etc. as well as the majority of the high-end brands were Western brands like Chanel as well as Dior. I saw one addiction as well as one Lunasol counter.
Ok, I’ll stop yammering as well as you can delight in the barrage of photos I took of the displays:
These are the Rimmel wonderful Chocolat Eyes palettes that are an Oriental exclusive. I debated about getting one however they expense close to $20 CAD. even if they are chocolate scented as well as made in Japan, I couldn’t validate it.
We understand it as Muji, however its full name is really Mujirushi. I like the clean minimalistic look of their screens as well as makeup packaging.
Closer look at Muji makeup.
Wall of sunscreen!
Excel brand by Sana.
Daiso, house of the very best makeup sponge cleaner! as well as only ¥100
Daiso makeup.
The unique yellow packaging of Oshima Tsubaki Camellia Oil – besides the oil, they likewise offer haircare as well as body care.
The prominent Rohto Hada Labo Gokujun Hyaluronic Lotion.
Coffret D’or – I never did get anything from this brand. nothing truly caught my eye.
This looks just like a Revlon screen in Canada.
Wall of sheet masks.
More sheet masks. I was lured to get one of those Barbie ones.
Essie, OPI as well as color Club were offered there, however at marked up prices. ¥1500 = $18.50 CAD
MAQuillAGE counter
I didn’t get any type of counter photos of the screens at RMK, addiction or Jill Stuart, unfortunately. many stores as well as shopping centers really have indications specifying no photographs, as well as I assumption I felt like obeying the guidelines at those specific counters.
So those were my observations with Japanese makeup shopping. Am încântat cu adevărat să găsesc branduri noi, precum și de magazine, chiar dacă uneori era copleșitor! Dacă aveți vreun tip de întrebări, vă simțiți complet liber să întrebați în comentarii!
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